One of my favorite movie scenes is from Meet the Parents where Jack, the suspicious father played by Robert DeNiro explains the circle of trust to his future son-in-law Greg played by Ben Stiller. I know it’s an oversimplification, but the concept has some elegance to it! I tend to think of people either in the circle, or hopelessly outside it. So, how do you get into someone’s circle? How do you stay in?
Since Trust is a little more complex than a circle and a dot, I break it up into two areas: performance and personal. The performance Trust covers the area of knowing someone will bring it: they’ll do their work well, and they will meet their time commitments. Personal Trust gets a little more complicated. It encompasses all the things that go into “having my back”. In the ART of business relationships, Trust usually starts at a performance level. If you persevere and work with someone for a while, you have the honor of working at a personal Trust level. Since it’s such a big topic, I’ll focus on performance Trust and leave personal Trust for my next post.
So, how do you boost the performance trust level? It’s simple yet hard at the same time. Steven Covey said it’s about trustworthiness. Prove that you can be trusted through your actions. One way to start is by being punctual. Are you the person that is at the weekly staff meeting a few minutes early, or does someone always track you down at five after so the meeting can start? Being early is on time. Being on time is late. Being late is untrustworthy.
Beyond the simple state of showing up on time comes the hard work. When you commit to a completion date, meet it. If you can’t meet it, tell the stakeholders as soon as you know you’re going to miss the commitment and recommit. Email has become the communication currency of virtually all business. Acknowledge those emails with an action assigned to you and get the action on your to-do list. Set a reasonable time fence for responding to voicemail and email like 12 to 24 hours, and stick to it!
Delivering on time is just a part of the battle. Delivering work product that is of high quality can become a lifelong pursuit. Nothing establishes confidence more than outstanding work. This is obvious in the context of gaining your boss’s trust, but I maintain that it goes both ways! As a leader, you are under the microscope of your team. They sense when you are on top of your game, and performance trust goes up when they see you delivering at a level necessary to succeed as a team.
I am sure you have a few tricks of your own, but here are a few practical tools to aid you on your pursuit of trustworthy performance.
- Start early. If you have a big project, don’t procrastinate. A trick I’ve used in the past when writing an important proposal is to get a fresh three ring binder and open in up on my desk. As I work up sections of the proposal, I put them in the binder. Filling the binder gave me a nice visual attaboy as I made early progress on my assignment.
- Complete your work. Management guru Peter Drucker promoted the concept of completed staff work. Essentially, don’t give your boss a rough draft. Do your best work that answers all the details. That’s what you’re getting paid for! If you’re a sales professional, go the extra mile and detail your sales activities in your CRM. If you’re an engineer, complete your piece of the design to the best of your ability!
- Make it look good. I hate to say it, but the sizzle is important. A website with the best copy in the world is boring and ineffective. Dress it up with professional quality photos and video. Make your work look good, sound good, and smell good! If you’re giving a presentation, dress up a notch and make sure your visuals are eye-popping.
- Be prepared. I was never a boy scout, but those are words to live by. If your work output is written, make sure you check it for spelling and grammar. I am always amazed when someone steps up to a microphone and delivers an ill-conceived ramble to a crowd. At a minimum, take five minutes, grab an index card and a sharpie, and write down three key points you want to make. Don’t assume that your audience wants to hear your unorganized rambling – no matter who you are!
Those are just a few tips on how to crank up your performance and being establishing a reputation that you do “A” work. Before long, you will find yourself in the middle of the boss’s circle of performance Trust when the next big assignment comes along. What are some of your tips?